With the fast-approaching holidays, it’s important to know how to reach consumers the right way; standing out from the holiday clutter rather than among it. Be different, be bold, be merry, and be gold. Here at CenterRock Advertising, we want to share our top three marketing tips with you to keep you at the top of the nice list this holiday season.
With the overabundance of ads in the giving and receiving season, it might feel natural to over-emphasize your message, however, if you want to stand out: less is more. Christmas advertising, much like the tree, can often be a victim to Christmas clutter. Look at what you are trying to say and double down on that point. With holiday marketing campaigns, it’s a mistake to try and hit your customer with every trick in the book. You’ll overwhelm your audience and ultimately turn them off without using simplicity and focused messaging. If you have a lot of information to get across on a website or a longer form ad, it can be helpful to break things down into a hierarchy. What’s the thesis of what you are trying to say? What idea do you want your customer to walk away with? Are you having a storewide 50% off sale? If yes, then lead with that in a big bold header followed by enticing product shots. Are you also doing a giveaway or special financing event? Decide if those incentives belong in this specific advertisement or if they deserve to be on their own separate mailer, commercial, or display ad. Break down your message into a clear and cohesive design and the flow will ultimately create a better system of communicating your ideas to consumers.
Grab your swatches because the color scheme of Christmas can be confusing. Red and Green? Really? That can be tough to pull off. Plus, it’s a bit cliche. If you want to set yourself apart from the color cliches of the season, try adding some baby blues, silvers, and whites to your palette. Red and white are classy, just ask Target, or the Coca-Cola polar bears this time of year. But the crisp blue cuts through with a pop that reminisces on feelings of winter without doing a complete left turn in the design department. Use the red and greens sparingly as accents and let neutrals be your canvas. A great resource to find inspiration for outside of the box color palettes is Coolors.co, a simple to use color scheme generator that even has a gallery of swatches you can browse for inspiration. (Cookie Christmas is a personal favorite of mine). https://coolors.co/export/png/5d5455-e63e36-e5a67b-f2d6c1-93ae91
Without getting too sappy or reminiscent of a Lifetime channel movie, one of the best ingredients you can add to your marketing efforts this time of the year is your heart. Forming a connection with your customers through your shared values is going to go much further than any catchy display ad. Think about why you are in the business you are in. It’s not just about making money. You have a product or a service that you think can help people. Lean into the spirit of helping. Make a video from your staff about why it’s important this time of year to go the extra mile for your customers to fill their experience with more joy. Are you doing any community outreach or donations this year that you can push for more participation? Slashing prices is great for the short-term business plan, but demonstrating that your company cares is what creates customers for life.
If you follow these quick and easy tips, you'll stroll through the holidays. If you are interested in taking your marketing efforts to the next level in any season contact CenterRock Advertising so we can find the solutions that work best for your needs! Happy Holiday-marketing!