The Power of Pet Therapy & Video Storytelling

Post by Levi

Here at CenterRock Advertising, there are few things in life we love more than pets and helping people. That’s why we were excited to have collaborated on a video for ABLEPaws and UAMS to that combines the two which draws attention to the monumental impact animal-assisted therapy can have towards the lives of patients. Pet therapy can help reduce stress, lower blood pressure, and positively affect the psychological wellbeing of both the cared for and the caregivers.

With some creativity, simple motion graphics, and select b-roll we were able to turn a simple iPhone video into a compelling story about healthcare. The client did not have a huge budget, so it was our mission as an agency to be flexible and maximize their story’s effectiveness with the resources available.

We are honored to be able to work on such a meaningful project and would like to offer a special mention to Chloe, one of the dogs seen in the video who has since passed on. Thank you for your service Chloe, everyone is beyond grateful for everything you have done to enrich the lives of everyone you came in contact with.

For more information on pet therapy or to sign up your pet visit http://www.ablepaws-arkansas.com/evaluate.html

If you work in the healthcare or industry-related field and would like to do a similar poignant or educational video about the services you offer, please contact us and we’ll help develop the content that best tells your story.