A successful website is more than just aesthetically pleasing to the eye –– it uses web strategy to engage the user, encourage them to take action, and eventually convert. Would you go on a long trip without consulting a road map? Neither would we. That’s why we develop a strategy that acts as our compass, guiding us down the logical route to a successful website.
How we do it.
Our web strategy team understands the most crucial components of every website –– the users, the business, and the tools and technology, and we develop a process of defining the direction we need to take in order to meet the objectives of each component. We use our knowledge of your business and industry, online trends, design techniques, and the user experience to target your ideal audience, what action we want them to take on your website, and how to get them to do so.
We start with research and analysis –– what is the current problem with the website and what is our solution? We define your target audience and establish how the website will position your brand. We determine the best platform on which to create your website and then we create a sitemap. We project a timeline for completion, and we develop an open communication to ensure that we are always on track towards the same end goal –– the optimal website for your brand.
Our web strategy services includes:
• Web Design
• Web Development
• Responsive Design